SINGAPORE BICENTENNIAL

Beyond the Experience

How does one encapsulate 700 years of history?

The 2019 Singapore Bicentennial was an opportunity for Singaporeans to delve into the island’s rich and storied history dating back to 1299.

Central to it was The Bicentennial Experience, an experiential showcase at Fort Canning Centre that captured key milestones of Singapore’s 700-year history. But beyond the Experience, users could tap into wide-ranging content on the official website to gain deeper insights of Singapore’s journey from a nascent island to a modern metropolis. 

Journeying through the five acts

Featuring five acts that cover key historical milestones, users can get a more in-depth understanding of the different circumstances that contributed to Singapore’s evolution before and after 1819. These were also adapted into social content to entice people to find out more about Singapore’s longer history on the website itself.    

Facebook posts that featured stories from the five different acts that define Singapore’s key historical milestones.

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I am Ravi Mirchandani, a copy-based creative with 15 years’ experience in creative copywriting, digital storytelling and content strategy.