Let’s face it. Conducting banking activities via digital is the norm these days. Which only means one thing: the digital-only banking mode should pave the way for more services available in the palm of your hand.
For instance, converting currencies at a preferred rate? No worries. Sending money to loved ones abroad or transferring money to linked accounts overseas? Easy peasy. Unlocking more rewards in the process? Bring it on.
Which goes to show that it’s not impossible to have a world of benefits at your fingertips. Because the enhanced multi-currency HSBC Everyday Global Account offers just that. Anyone can now send money internationally like a local faster and fee-free via an HSBC app – all while earning 1% cashback and 1% p.a. bonus interest from daily transactions via a newly revamped rewards programme!
To expound these benefits, we broke the mould of usual banking commercials and told our story through Amy, our protagonist who isn’t fond of banking, but yet does it so effortlessly! We created a 90-second spot (right above), and a 45-second one (above) catered more for social platforms.
We also created various social posts and a key visual for different media to spell out the benefits of the HSBC Everyday Global Account.