Ravi MirchandaniRavi Mirchandani
Ask people this question and chances are, you’ll get very different responses depending on the life stages they are at. For some ‘good’ is getting married. For others, ‘good’ is buying their first home, starting a family or never having to work again.
HSBC Insurance Online understands how hard it is for people to achieve what’s good for them. Which is why they formulated easy-to-purchase online insurance plans that make it well, easy, for people to realise their dreams and aspirations.
Insurance has historically been perceived as complex, rigid in its process, and highly risk averse. HSBC wants to be seen as the change by making it easy – to help people purchase what they really need at life’s different milestones. Our task was to bring this online insurance platform to life.
So we set out to understand the emotions and activities that surrounded these important life moments. Then we created four specific calculators namely, Protection, Education, Retirement and Saving, to help people plan for these moments.
These calculators are designed to help people ascertain if they are on track in fulfilling their life goals or off the mark. Throughout the journey, important and relevant insights serve to guide and educate them so as to help them make better decisions in their financial journey.
